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What is a Back Link?

By on Nov 5, 2011 in SEO |

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A backlink is a link on one website that goes back to another site. So, if you have a backlink for your website, it means that someone has created a link on another website that links back to your website. Many webmasters use backlinks to help build the creditability of their website and gain more traffic.

How Backlinks Help
Google and other search engines rank a website by how many backlinks it has. While backlinks are not the be-all-end-all of search engine rankings, they are important because they help a search engine determine which sites are relevant to the term that is being searched for. If your backlinks are from websites that have content that is similar to the content on your website, then that is considered a relevant backlink.

Types of Backlinks
Forced backlinks — this is one way to describe a backlink that is created by the webmaster on another site.

Organic backlink — this is a way to describe a backlink that has been created by a third party.

How to Get a Backlink
There are many methods used by webmasters to get backlinks. Many of these links are created by the webmasters themselves, instead of being created by third parties.

Web 2.0 websites — these are websites that writers use to make money and that webmasters use to get a backlink to their website. These websites allow people to register and post content. These websites are popular for backlinks because anyone can sign up, they have little editorial regulation and they often have decent or even high page rankings.

Forum and Blog Comments — Some webmasters use forums and blog comments to post a backlink to their website. This has to be done correctly in order to help your site rank higher, but it can also help to get traffic, especially if you are active on forums and have your link in your signature.

Article Marketing — This is where a webmaster writes or hires someone to write an article that is posted on sites that give out free content. You put your link it the author box and every time someone posts that article to their website, you will receive another backlink.

Guest Blogging — This is a great way to get a backlink, but also the most labor intensive. First, you have to find high authority websites in your area that accept guest bloggers. Then you have to email the webmasters of those sites and convince them that you should be allowed a guest spot on their website. If you are a good writer with a good article pitch, then you likely have a good chance of finding a few good opportunities. Once all that is done, you then have to write a quality unique blog post for each blog that has accepted your proposal.

Important Things to Remember
You should keep track of your backlinks and check them every so often to make sure they are still working properly. If not, you will want to fix or remove and replace them promptly.

Having several of your own sites linking back and forth to one another is unhelpful. Unless the other sites you have get a lot of visitors, then it will not help you with traffic. Plus, search engines can tell that the links are all coming from websites with the same IP address. They do not want you “gaming” their system, and this will look like just that.

Organic backlinks are harder to get, but are better for your own website’s search engine ranking. This is especially true if these links are from websites with high authority and relevance.

Jen Silva writes and publishes various articles on ChooseWhat.com related to services for printing business cards, how to’s such as How To Register A Domain Name, plus helps out with writing articles for their blog. Visit ChooseWhat.com for a great small business resource! This article was written by a guest author. Would you like to write for us?