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Twitter’s Recent Redesign – What Changed?

By on Dec 22, 2011 in Twitter |

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“The times they are a changing.” Of course, Bob Dylan had no idea that those changes would come in the form of easier to use websites. However, many sites are beginning to understand the value of easy to use interfaces. Take Twitter, for example, the company recently redesigned it’s website in hopes that people would begin to use the site more often than third-party applications. If you’re in the dark, let’s take a closer look at what’s changed with Twitter’s recent redesign.

Simplicity
Some users of Twitter would claim that the website was never difficult to use, but it’s plain to see that many users were using third-party applications because of their ease of use. Whether or not Twitter was really in need of a makeover is beside the point. The changes will definitely streamline the website making it easier for current and new users to take advantage of the social networking site. Users logging into Twitter will soon see three tabs at the top of the screen: Home (for a list of Tweets), Connect (shows Tweets the member’s name was mentioned in) and Discover (shows a list of trending topics). Users will now be able to find exactly what they want without any guesswork.

Branding
Another major change in Twitter’s redesign is the addition of branding pages, which many experts are saying is very similar to Facebook. With the new branding pages companies will have the ability to create large banners at the top of their Twitter page that contain the company’s logo. Companies will also have the ability to select which Tweet is featured first and there will be the ability to separate the company’s messages from those were other users mention the company.

Mobile Apps
So that as many users as possible can take advantage of the latest redesign, Twitter has released updated versions of the iPhone and Android Apps. In fact, app users will be able to see the changes before those that use the website version of Twitter. Those interested should download the new apps so that they can get used to the changes that will soon be available on the website.

Twitter’s redesign will certainly be easier to use, but it’s plain to see that the biggest change is how companies will be able to market their products. Regardless, many users would say that it’s about time that Twitter joined mainstream social networking and made their site easier and more enjoyable to use.

About the Author: Thuy Bohrn loves studying social media and its impact on networking and business. He is a computer geek who loves working on PST repair, hard drive recovery, and any complicated task you can throw his way. This article was written by a guest author. Would you like to write for us?