There’s always an awful lot of excitement when you’re getting ready to launch a new website. You’ve got something to say or a product to announce, and the expectation that the world will embrace this news with open arms. You’re ready to share your knowledge, interact with millions of new friends or potential customers, and with the freedom of the internet you can do it all with only a tiny financial investment. But some websites die before they’re even properly launched, due to a couple of missteps. The web hosting service you choose to run your site is the most crucial technical consideration you’ll make. But if you aren’t a web design expert, you could be swayed into a poor choice. That could lead to lost traffic and the generation of more bad blood than positive sentiment. So do your best to avoid these most common mistakes when selecting a web hosting service.
Probably the most common mistake made in this process is to choose a service simply because they offer the lowest price. This is a dangerous line of thinking to follow. When you do a quick web search for hosting services, you’ll see all sorts of low end prices and big promises. But the sites that promote their cheap service first and foremost may not offer all of the technical skill and structural integrity that’s even more important. In order to undercut their competition they must trim somewhere else. That means they don’t have as much support staff as they need, they’ve lowered their bandwith or are using a low end server. If you discover these issues later on down the line, when your site doesn’t work as it should, it’s already too late.
You also don’t want to lock in a website hosting service before you’ve clearly defined the requirements of your site. Every site is different, and the technical needs of a full-bodied e-commerce portal are far different than a business blog filled with posts and images. In addition, you should have some idea of how much traffic you expect your site to draw, and what the long term vision is for the site. Some web hosts offer a level of security, which you’ll need if your site will handle credit card transactions. Others don’t need all of that, but certainly require the bandwith to handle major traffic. If you don’t understand your needs, you won’t be able to select the proper service.
Some businesses will try to stretch their investment by launching multiple websites through the same web hosting account. This may sound like an easy way to increase your ROI, but it almost never works out that way. First of all, there isn’t a web host out there that won’t drop service from time to time. If you’ve chosen a low end provider, it may happen quite frequently. With all of your websites handled by the same account, that means every single one will go down at the same time. You’ll be better served spreading your sites out, to insure your entire online presence isn’t affected by such issues.
Finally, don’t think that all of your data backup requirements are covered by your hosting service. The majority of quality companies offer backup technology, and will do their best to prevent data loss. But you’ll never be 100% protected. Your best bet is to avoid relying on them at all for this type of service. Make sure you back everything up on your end, from the thousands of emails you collect, to the entire history of your blog and even the template you bought on FireBubble.co.uk. That way you’ll never be in the terrible position of having to recreate years of work on the fly.