Search engine optimisation is one of the best ways I have fond to help improve the ranking of my website. I have a constant SEO campaign running in the background of my business and since introducing it I have seen significant improvements in the amount of clients attracted to my services. If you are a business looking needing more clients I seriously recommend that you look into how your site is optimised and ways of improving the overall performance of your website and online presence.
I offer virtual services to companies all over the world. The Internet therefore is invaluable to me and I need to work with it in order to keep drumming up new business as well as increase awareness of my ‘brand’. There is no shop or office for people to spot and walk into so my website has to serve me well in order for me to stand a chance of being seen let alone used by people on the Internet.
Using copywriting services as part of my SEO strategy is therefore invaluable. I first approached the writers when I was struggling to come up with the content for my about us page. I paid for the web copy to be produced and I was so happy with the service I was provided with that I asked the copywriters to produce blog posts for me too.
Use the Experts to Your Advantage
Not only is the blog now updated on a weekly basis with 100% original and relevant content, I also use the services offered by the copywriters in a number of different ways. Having backlinks across the Internet is a great way of strengthening the chances of my website ranking higher in the search engines based on my chosen keywords. The keywords need to be researched to ensure you are targeting the best traffic which is likely to be searching for your type of business.
Links are placed into each blog post by the writers, but that is not the only place where I use them. Each month I request a certain amount of articles to be created based upon the services that I offer. These are then uploaded to various directories and other sites across the web helping to improve my position in the search engines.
I use a copywriter for this because it is important to have high standard articles which are informative and not just a piece which has been thrown together. Search engines respect quality content rather than spam, and the cost of the copywriters is surprisingly affordable so there is no need to scrimp on article production.
In addition to the web content, blog posts and the articles I have also used copywriting services such as:
- Press releases
When I have some new information to deliver to my customers or potential customers I use press releases. Having a news piece helps to drive in more traffic and search engines seem to respect items considered to be news in their algorithms
I have followers on my website now as well as clients and I like to send out a neat newsletter bimonthly. The copywriter produces this for me and fills the letter with news and focuses on one of the services I provide.
- Social Media
I am new to social media but I find that adding links to all of the written content being produced to my business is a great way of bringing in new traffic from my social media profiles.
If you rely on the Internet I highly recommend using copywriting services for all of your written content. SEO copywriters have the expertise needed and can be outsourced to help reduce costs. This article was written by a guest author. Would you like to write for us?