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Tracking Gold Investment News on Twitter

By on Dec 7, 2011 in Twitter |

Gold investment is becoming a popular trend in response to the rising cost of living. This includes the cost of food, oil, housing and electricity. Historically, when tough economic times hit, people gravitate to gold purchasing and investment. In the days before the internet, tracking gold value and trading trends was near difficult without a subscription to a large financial publication, or without an expensive consultant. Now, with the rise of social networks, you can accurately track news related to gold investment on Twitter. Since, gold investment trends are changing and shifting on a daily basis, the ability to track news on Twitter is essential to stay on top of the ever-ghanging market. Search for Relevant Twitter Handles Start by searching the leading companies or news organizations with gold investment-related Twitter handles. Some popular Twitter handles include @GoldMarketer, @ibtgold and @IGoldInvestment. Check each website or news blog connected to each handle. Predetermine which organizations are the most reputable, and follow them. Often times these consulting agencies and news organizations offer the most up-to-date information. Follow as many reputable gold investment organizations as possible. Do Not Forget Hashtags Hashtags are the lifeblood of advanced Twitter search. A hashtag is a text-based message embedded into Twitter updates. Good hashtags are short, and preceded by a pound (#) sign. Hashtags tend to include keywords that are easily searchable on major search engines and within the Twitter framework. Popular gold investment firms on Twitter will have the most highly-traffic hashtags related to gold. Pay close attention to these trends on Twitter for the most successful techniques for tracking news. Use Twitter Tracking Applications There are a wide range of Twitter-based applications that let you track news trends on Twitter. While there are a lot of them out there, they are not all created equal. Some popular and effective Twitter tracking applications include Twittangler, Tweepler, Twitterless, Twerp Scan and Tweepi. While these apps are widely used, be sure to check each application before you use them. Not every Twitter tracker is going to work for everyone. Follow Major News Outlets While news organizations that focus on gold investment may give you immediate results, try not to rule out universally-recognized news outlets. Since gold investment is a hotly debated topic, major news outlets may cover the topic in great detail. Not only that, but major news outlets may break important gold investment news coverage before the specialty news sites will. Pay Attention to Retweets and Replies Follow the peer-to-peer gold investment conversation closely on Twitter. News outlets, investment firms and consultants may provide the meaty stories, but the details tend to unfold and evolve in conversations on Twitter. This means that paying attention to Retweets and Replies will go along way to stay abreast on gold investment news. You should also stay connected to other Twitter users by jumping into the conversation yourself. You may find that contributing to the online conversations will result in free advice from professional consultants on your gold investments. Not in the trading game yet?  If you’d like to get started you’ll first need to put aside some capital which you’ll leverage.  One easy way to get started is to reduce your monthly expenses.  You can often save quite a bit monthly by doing some side-by-side comparison shopping.  Visit Kanetix to see what you can save on your insurance, mortgage, and credit cards.  With a few quick keystrokes you can compare your present rates with dozens of financial services in the sector which compete for your business.  Many people are surprised to learn that they can save up to fifty dollars monthly on their car insurance alone. This article was written by a guest author. Would you like to write for...

An Introduction to Using Twitter For Your Non Profit

By on Nov 5, 2011 in Twitter |

In recent years, non profits have had to take on many characteristics of their for profit counterparts. This includes marketing and public relations. With the rising popularity of social media outlets like Twitter, many non profits have been able to capitalize on this growing trend without a lot of overhead expense for the organization. But to the untrained, knowing about and successfully using Twitter are two very different things. One thing that makes Twitter a good fit for most non profits is that you can make it whatever you need it to be whenever you need it. Before you just jump into “tweeting”, there are some things you should know before you hit enter for the first time. Audience Who will be reading your tweets? Who is your audience? Once you have realized how your audience is using Twitter you will be able to design your approach. Don’t be afraid to look at what others are doing. If there is an organization that is similar in nature, follow their Twitter feed and do a bit of research. One of the best aspects of Twitter is that the more you engage with your audience, the more successful your outreach will be. Media dissemination is no longer static.Gone are the days of putting your message out there and seeing what happens. Nowadays it is all about engaging your audience. And getting them to “retweet” you. That spreads your message even further throughout the Internet world. However, no one can spread your message if no one is talking. Basics A tweet is a 140 character statement. There are sites that will automatically shorten your longer posts but as a general rule, it is best to keep the tweet (post) as you start to the 140 characters but feel free to provide a link to a website for more information. Some organizations have a newsletter and will tweet a link to the online version. This helps the organization build friends and followers but until people know who you are and what you are about, will they look? Use your initial foray into let people know who you are and generate initial interest in your organization. Message What do you want to say? How do you want to say it? Who will be saying it? Some organizations let multiple people tweet. Some organizations have a single person who handles all the social media. Realize that this person can and may spend 5-10 hours a week just managing your Twitter presence. That is after spending several weeks researching and building a Twitter following. The best way to build that following is to do key word searches and find others with the same interests or in the same location. Find what works for you and follow them. Most people on Twitter follow those who follow them. It’s one of the best ways to build your community and generate an interest in who you are and what you do. Your message — in 140 characters no less– will take time to get out there but keep trying and remember to keep it professional and nice. Everyone may be watching. Reply and Retweet As you read your Twitter feed, you will find other Tweets of interest. Reply to them. Let your organization’s name be seen in others Twitter feed. Start conversations. Respond to others conversations. Retweeting is the term for copying someones post. It is bad form to copy and post someones tweet without giving proper credit. Just like in high school, just like on Twitter. Don’t plagiarize. Retweet with proper credit and let that be a jumping off point for a conversation and buzz all your own. Even in microblogging which invites the user and reader to use abbreviations, contractions and hashtags, when you speak from an organizational voice grammar matters. Consider using a grammar checker to ensure your 140 characters are high quality and can be understood. Your experience with Twitter and your success with it will be what you put into it. It is a process and it takes time. You will make mistakes and you will learn as you go. As an organization, it is best to develop guidelines as you form your social media presence and evaluate those guidelines as you learn the process. Take your time, do your research and have fun tweeting. Grammarly provides ongoing support to various non-profits inclusive of www.wideawake.org visit our grammar rules handbook to learn more about our day-to-day work. This article was written by a guest author. Would you like to write for...

5 Ways Massage Therapists Can Utilize Social Media to Boost Business

By on Oct 12, 2011 in Twitter |

Communication has changed. Today, in order for your business to thrive, it is imperative that you take full advantage of the social media boom. In fact, the internet is now the most important marketing tool any business can utilize. If you are running a massage therapy business and have not already begun to integrate social media tools into your internet marketing, then now is the time! Traditionally, you could not invest in proper marketing and advertising without capital, but at the same time you could not get capital without proper advertising and marketing. Thankfully, the burgeoning world of social media is the solution to this problem. Social media opens your massage therapy business to millions of potential customers. Below are some steps a massage therapy business must take into the world of social media: Become a Blogger Blogging is an inexpensive way to maintain your company’s web presence. But despite its small cost, blogging gives you the opportunity to reach a huge audience. Moreover, the benefits of business blogging can reap huge profits for your growing massage therapy company. And creating your own blog is now a relatively easy process, especially with the many free online templates like WordPress in existence, which thankfully don’t require a degree in Computer Science. All you need to do is provide the content; write your thoughts, link to resources, and publish. That way, you can keep your focus on providing the best massage therapy services around! The personalized contact you maintain with your customers via a blog will lead to better customer satisfaction, which will in turn give you positive word-of-mouth promotion. The blog is a wonderful way to communicate with your prospective customers, build new business relationships, promote your services, and highlight your company’s massage therapy training and expertise. However, in order for your blog to be successful, you must invest time into running it, and you must remember to keep the content of your blog interesting, lively, interactive, and helpful to your audience. An even cheaper way to promote your massage business is to simply become a commentator on a popular and established blog in the field of massage therapy. In this way, you can develop your own following and assert yourself as an expert in the field, helping to generate more visitors and potentially increased revenue. Post Video Content Creating video blogs is a great way to personalize your massage therapy business for potential customers, introduce your services, and acquire substantially more customers. In these video blogs, you can show viewers the massage rooms, highlight satisfied customer testimonials, and even give out helpful little tidbits about at-home massage techniques for stress relief or other health-related issues. This also shows off your extensive massage therapy training and expertise. Video blogs can be entirely free to create and are easily uploaded, however, be certain to put the time into making a quality video product. It is also vital that you continue to post videos on a regular basis. Additionally, remember that you must promote your videos by emailing links to others, or perhaps embedding the video on your website, Facebook page, twitter account and blog. Join Twitter Twitter is an excellent way to connect on a more personal level with all sorts of potential customers. By consistently engaging others in conversation and posting other interesting or attention-grabbing information, you are simultaneously developing your Twitter personality and building up your business. On Twitter, you can engage strangers in conversation and convert them into potential customers, meanwhile urging them to share information about your massage therapy program with their own followers, thus encouraging even more potential customers to follow you. With this constant stream of communication, you will most certainly get more traffic to your site, and encourage others to spread the word about your business. In order to gain Twitter popularity, make your tweets useful or resourceful, foster response by creating surveys, offer interesting links, act personable and witty, respond to tweets, and post thoughts that encourage more in-depth conversation. Create a Facebook Page for Your Business As you may already know, Facebook is a great way to promote your massage therapy business. After all, there are hundreds of millions of active Facebook users. Simply create a custom Facebook page for the business in order to draw in current and prospective customers. With your Facebook page and feed, you can continuously reach out to your customers by posting and providing fresh and relevant content. Then, when someone “Likes” your business page and begins to follow your posts, that “Like” is broadcasted to every one of their friends. In that way, your business name is getting out to thousands and thousands of potential new customers! Also join Facebook groups concerning local businesses or, more specifically, the massage therapy industry. You may even consider joining groups pertaining to local massage therapy classes and massage therapy schools. All these groups give you the chance to post and further build your brand. Remember, quality is much more important than quantity when it comes to your Facebook page, create thoughtful and compelling posts and post interesting videos and articles. Many businesses even offer special coupons or make their Facebook pages more interactive by posting contests for followers. Consider Utilizing Groupon Introduced in 2008, Groupon has in many ways transformed the way local businesses promote their products and services. Groupon is also a wonderful way to gain exposure in...

Is your Business’s Twitter Presence Dying?

By on Sep 22, 2011 in TechnoTropis, Twitter |

The herd mentality of people is there to see in business. This is all the more true when we talk about small and medium level business organizations. These organizations are always looking at ways to boost their brand presence and brand reputation. And in their efforts to bolster the online presence of the brand, most businesses jump on the Twitter bandwagon, without caring and sparing a thought on their broad goals, and firm strategy to achieve these goals through Social Media sites like Twitter and Facebook. Six months down the line, most business owners lose focus of their Social Media campaigns and their Social Media presence is left stagnant, and in most cases their twitter account ends almost stagnant and dead. So, how would you go about finding whether or not your Twitter account is meeting a slow end? Actually, it has got to do more with common-sense than anything else. The essentials of Twitter presence are pretty simple and straight-forward. You have followers and you follow other people of similar interests. If your twitter strategy is working as per plan, then your engagement level will reflect the healthy communication that takes place between your business and its followers. You can feel the whiff of fresh air by just looking at your twitter account’s page and the multitude of varied responses of your followers. As a case example, you could look at the fuel card services company website and its twitter account to see how well a campaign can be planned, targeted and executed. Now, if you compare this positive looking situation with most real-life situations, you will notice straightaway a complete lack of focus and communication between the twitter account holder and his followers. In most cases, the engagement will be pretty low and it could be practically non-existent. It would look like a page that has been visited by ghosts once in a while. Taking this further, you will notice that successful twitter accounts would have a healthy follower to following ratio. So, assuming you have 2000 followers and you are following 1200 people, this means that the followers to following ratio is a healthy ratio. On the contrary, if you have 1200 followers and you are following 2000 people then it means that your twitter fan following is not robust enough and actually your follower to following ratio is negative. And, in the event your twitter presence does not boast of a positive ‘followers to following’ ratio, then you could probably take steps to look into the engagement levels and find possible reasons on why the score is low. It won’t be difficult for you to isolate the problem, because if you are doing things in the right way and posting periodic updates that fall in line with the interests of your followers, you will find that the engagement score of your audience is healthy and there is even a healthier promotion of your tweets across your following fraternity. It all boils down to a very simple scenario of ensuring that the communication with your followers is prompt, crisp, interesting and contemporary. And, anybody can achieve this by having a Social Media plan to target and attract the Social audiences from within the niche or across the vast global...