The Factors Influencing Every Search Engine Optimization Company

By on Jul 18, 2011 in SEO |

Google’s “+1 button” may be a break for many a dedicated search engine optimization company. With a new article every other day for the past two years proclaiming that the Facebook paradigm of approaching the internet and information contained therein through social networks will “kill Google” and revolutionize the way everyone uses the internet, Google and the old-school index and search system had to answer back. The +1 button is a concession that social filtering is the way internet use is headed, as well as a statement that indexing and searching is not in and of itself a moribund technology. That’s good news for professional SEO consultants that have invested years and immeasurable resources into dissecting search algorithms and generating sustainable white hat strategies to increase their clients’ “organic” search traffic. Any search engine optimization company with its finger on the pulse of online marketing will have long since diversified the strategies it offers to include a performance marketing strategy that melds PPC and SEO, media buying, and social network optimization and campaigns. They would be able to adjust to any slow and measurable shift away from traditional search to a completely social-network oriented internet framework. But for those who have specialized deep down into the SEO niche, developing the most advanced understanding of indexing algorithms, superior content generation, and advanced techniques to make sure all their SEO strategies support each other, the death of Google would be ruinous. Instead, if the +1 button takes off like Google hopes it will, harnessing its already large base of profiles from blogger, Google profile, and Gmail, it will further indicate the staying power and adaptability of the search giant, promising SEO professionals that their services will continue to be in demand. Of course, this isn’t the only social feature that Google search utilizes. If a searcher is logged into a Google profile that is synced with his or her Quora or Facebook account, search results will be dramatically altered based on how contacts have interacted with material related to the searched keyword phrase. The point here isn’t necessarily to examine Google’s practices in any sort of detail, but rather to emphasize the way search is shifting the way it returns results to integrate social features that have made social networks so powerful. Although the likely continued dominance of basic search indicates that traditional SEO practices will remain salient for website traffic, it also suggests that any search engine optimization company that doesn’t figure out how to incorporate social promotions will eventually lose the ability to promote clients’ sites on SERPs. As the social features of Google’s search results increase in scale, an advertiser’s social reach and ability to get the attention of “social hub” users will dramatically increase its ability to capture the attention of web users. So while Facebook may not kill Google or dedicated SEO companies, its effect on web use cannot be ignored by anyone. Ryan Michael Farrell is a Los Angeles Search Engine Optimization Specialist who blogs about technology and marketing This article was written by a guest author. Would you like to write for...