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Using Mambo As A Content Management System

By on Nov 23, 2011 in Make Money Online, SEO, TechnoTropis |

There is a common choice of using Mambo as a content management system among web designing companies and those who have personal websites. This is an award winner CMS and probably one of the most versatile of all. There are several types of features and functions available in this that is useful for simple personal websites and blogs to even some of the most complicated sites of large companies, multinational corporations and government organizations. Here are some of the types of websites where the use of mambo as a content management system is a common one. Portals School websites Government sites Extranets Ecommerce websites Social service and nonprofit organizations Church and community based websites. The fact that this is an opensource option for web designers that is available for free only increases its popularity vis-à-vis the huge options available in features and software tools for advanced operations. It is one of those systems that have a user friendly web based interface. There is the all important feature of caching which helps for sites engaged in busy activities like ecommerce; there is a superior level template technique which is available too. The reasons for the extensive popularity of Mambo as a content management system are mostly due to its features of customization and easy installation. The process of installation is a simple one here that is supportive of Linux, FreeBSD, Windows and MAC OS X among others. There is nothing complex about it which calls for advanced technical expertise; and most importantly the process is a simple and quick one. You are set to go within minutes with its installation. This CMS is scripted in the PHP programming language which offers maximum flexibility when it comes to web based applications. Here you have the choice of incorporating various types of features and functions within the website. It can help to make your website one of the most powerful and well constructed ones. For example there is the option of multiple language availability which makes your site a cosmopolitan one. You can easily avail language tools which can be downloaded and incorporate them within the website. It makes it easy for multilingual users of the world. Mambo as a content management system is an opensource availability. Therefore all the advanced features and functions it is equipped with are available for free downloading and installations. You can avail some of the most advanced and latest software packages for your site for free; and that’s not all. You will also receive the latest updates on all these tools on a periodic basis. It is aimed for better performance of the features you have included within your site design. There is no special emphasis on the need for training of your employees for downloads and installation or even maintenance for later. The nature of work that is involved is so simple and easy to follow that it can be done by anyone of your workforce – even those with little or no technical knowledge. When searching for trustworthy hosting for mambo find the hosts listed at HostingCoupons.org and click here for hostgator reviews that provides you with unbiased information inorder to get a good company to host your mambo powered websites. This article was written by a guest author. Would you like to write for...

Avoiding the Pitfalls of Content Marketing

By on Aug 29, 2011 in Make Money Online |

The myth that small businesses do need to have a website is simply just that—a myth. The fact is that a big chunk of the population makes use of the Internet to check out local businesses before making purchases. When consumers are online, they are on the look-out for great content. Because of this, entrepreneurs and businessmen understand the real value of content marketing. Businesses make use of content as a medium where they can share key messages and try to influence individuals who are part of their target market. But content marketing should not be considered as a panacea which will instantly bring about unrivalled success. There are certain pitfalls which must be avoided. Relying on Gut Instinct You will be pumping resources and money into your content marketing strategy, and because of that you cannot afford to merely rely on assumptions. In order for you to run a successful content marketing strategy, you have to know who your target readers are and how they discover, consume and share information. Without knowing any of these beforehand, you’ll be running a campaign based on trial and error which is neither effective nor efficient. Not Establishing Networks Beforehand What usually begins with any content marketing campaign is that a piece of content is blasted through Twitter, blogs and other social media networks. However, this isn’t the most effective method because you haven’t exactly established networks on these distribution channels and communities yet. In order for you to promote your content successfully, you need to have fans and should have established yourself to begin with before promoting anything. Start and Stop Campaigning Content marketing is just the same as SEO in that it requires your ongoing commitment in order for it to succeed. You do not start your content marketing campaign just so that you can get out of the wagon at the middle of the journey. It’s either you do and stick with it or you do not at all. You might not have any content to share for the time being but that does not mean you can stop building networks and establishing your presence in different distribution channels and communities. When the time comes that you have a compelling piece of content to promote, you’ve already established yourself by then. No SEO Most people would think that SEO has everything to do with keywords. But bad keyword optimization can actually harm the quality of your content and put your content marketing campaign in hot water. An SEO professional knows that there is more to SEO than keywords and that both SEO and content marketing can go together hand-in-hand. Your author Chris likes to write about local search engine marketing and provides local seo marketing to small businesses. This article was written by a guest author. Would you like to write for...