The gadget industry is all astir at the moment, and for very good reason. The times, as it’s been said, they are a-changin,’ and in a very big way. In 2007 Apple shook up both the comping and the mobile phone worlds by introducing the iPhone, which could easily be described (along with the recent glut of smartphone options) as an incredibly powerful handheld computer that just so happens to make phone calls. Then, in 2010, Apple rocked the mobile computing world once again. The first iPad was a tablet computer the likes of which nobody had seen before — a crystal clear display, incredible thinness, and Apple’s well-received internal mechanics and the groundbreaking iOS operating system.
Since these developments, it’s no surprise that other technological giants have raced to catch up with the demand newly created by Apple’s revolutionary iPad. Fast forward to present day: the very end of 2012’s third quarter. Since the introduction of the iPad, Apple has released two updates, the iPad 2 and the revolutionary “New iPad,” featuring a stunningly high-definition Retina Display. Less than a month before the time of this writing, Apple has released the iPhone 5 to rave reviews, as many are calling it the very best smartphone ever made, and a marvel of modern manufacturing, to boot.
Despite its present domination of the gadget industry, Apple is nevertheless poised to tighten its grip, with the rumored release of the iPad Mini this holiday season. Aimed squarely at the fourth quarter of 2012, the iPad Mini has been ordered by Apple to the tune of a whopping ten million units. Why the deluge of technology? Apple hopes to meet incredible demands, despite the relatively untested iPad Mini and its unknown levels of success or failure.
Steve Jobs, having famously disliked the idea of creating a smaller tablet, would have likely never released the iPad Mini, but as Google and Amazon have released the Nexus 7 and the Kindle HD respectively, they’ve put some pressure on Apple’s stranglehold when it comes to tablets and gadgets. Each coming at a price point under $200, the Nexus 7 and the Kindle HD both offer competitively powerful specifications at the lower end of the market, therefore making themselves available to a much wider consumer base.
The iPad Mini aims to meet this competition, with a 7.8-inch display and the same technical specifications of the iPad 2. Of course, this means that users of the iPad Mini won’t get that Retina Display that so many people love about the New iPad, but this might very well not matter. So long as Apple can offer the iPad Mini at a price point under $300 they’ll be able to compete with the latest gadgets and technology offered by Google and Amazon without any serious trouble. Either way, the fourth quarter will be an interesting one. Google and Amazon have already released their competition for the iPad 3, but with the announcement of the iPad Mini, it’s entirely possible Google may be readying their response. Rumors are suggesting that two new Nexus tablets are in the works, which will only provide some more interesting compeition in an already fiercely competitive industry.